ePhilanthropy Resources

Survey Research

Contributions to Colleges and Universities Up 6.2 percent to $31.60 billion (.pdf, 144KB), Council for Aid to Education, February 25, 2009.

New Test Results for Email Send Times: 3 Major Takeaways, MarketingExperiments, repored by Marketing Sherpa, November 2008

Ownership of Select Consumer Electronics Among US College Students, 2003 & 2008, Alloy Media + Marketing reported in eMarketer, August 2008

Nonprofit 2.0 – Leveraging Technology and Social Capital, Convio Connection, July/August 2008

After the Flood: Online gifts still flow to charities, but the stream slowed in 2007, Chronicle of Philanthropy, June 12, 2008 (login required)

Charities Make Aggressive Efforts to Lure Generous Donors Online, Chronicle of Philanthropy, June 12, 2008 (login required)

The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors (.pdf, 1.0MB), Convio, Sea Change Strategies and Edge Research, March 24, 2008

The Convio Online Marketing Nonprofit Benchmark Index Study (.pdf, 1.2MB), Convio, March 2008

U.S. Online Population report, e-Marketer, March 2008

Contributions to Colleges and Universities Up By 6.3% to $29.75 Billion; Alumni Giving and Alumni Participation Decline (.pdf, 210KB), Council for Aid to Education, February 2008.

Are You Ready for the Future of Media? Highlight’s from Deloitte’s 2007
State of the Media Democracy Survey (.pdf, 1.3MB), Deloitte, 2007.

American Express Charitable Gift Survey Reveals Opportunity for Charities to Optimize Gifts Through Increased Online Initiatives, American Express and the Center on Philanthropy at Indiana University, November 2007.

Online Giving Research (.doc, 29KB), Summary of statistics and reports compiled by Kennedy Kipps, November 2007.

U.S. charitable giving reaches $295.02 billion in 2006: Third straight year of growth fueled in part by “mega-gifts,” foundations (.pdf, 101KB), Giving USA Foundation, June 2007.

Contributions to Colleges and Universities Up By 9.4% to $28 Billion; Strong Growth Driven By Personal Giving (.pdf, 167KB), Council for Aid to Education, February 2007.

2005 E-Mail Solicitation Survey (.pdf, 135KB), Council for Advancement and Support of Education (CASE), 2005.

Yahoo! and OMD Reveal Study Depicting Life Without the Internet: Study Participants Suffered Withdrawal Symptoms, Feelings of Loss When Deprived of Web Access for Two Weeks (.doc, 31KB), Yahoo! Release, September 2004.

The Distribution of Giving in Six Surveys (.pdf, 160KB), Mark Wilhelm, Indiana University Purdue Univerisity Indianapolis, November 2002.

Papers and Essays

The View from Stanford: Why Video Marketing and Email Marketing Make a Perfect Match, Involver Blog, March 26, 2009

A Channel in Transformation: Vertical Market Trends in Direct Mail 2009 (.pdf), Winterberry Group, February 2009

Strengthening Your Online Presence: The Urgency of Rethinking the Fundraising Model in Challenging Economic Times (.pdf, 66KB), Convio, February 2009

Mission Inspired Gifts: Online Fundraising Meets eCommerce (.pdf, 1.6MB), Common Knowledge, January 2009

Developing an Internet Strategy for Your Capital Campaign (.pdf, 168KB), mStoner, April 2008

A December “Top Ten” List for Online Giving Sites, Hilery Livengood at mStonerBlog.com, December 2007

Donor Loyalty: The Holy Grail of Fundraising (.pdf, 58KB), DonorTrends Project, July 2005.

Getting to Know Your Online Donors Can Pay Off (.pdf, 95KB), Peter Wylie, 2004.

Studies

2008 DonorCentrics Internet Giving Benchmarking Analysis (.pdf, 121KB), Blackbaud, March 2009.

The 2008 Digital Future Project (.pdf, 63KB), Center for the Digital Future, University of Southern California, March 2009

The Young and The Generous: A Study of $100 Million in Online Giving to 23,000 Charities (.pdf, 349KB), Network for Good, 2007.

(.pdf, 678KB) The Power of Brands (.pdf, 709KB), Adrian Sargeant and John B. Ford, Stanford Social Innovation Review (SSIR), Winter 2007.

Integrating Online Marketing (eCRM) with Direct Mail Fundraising: Adding a New Communication and Donation Channel Increases Donations (.pdf, 158KB), Convio and Strategic One, January 2007

Online Gift Donor Profile (.pdf, 358KB), Blackbaud, 2006.

The eNonprofit Benchmarks Study; Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics for Nonprofit Organizations (.pdf, 1.0MB), M+R Strategic Services and the Advocacy Institute, 2006.

Email Benchmarks in the Nonprofit Sector (.pdf, 1.7MB), Kintera, 2005.

How Women and Men Use the Internet (.pdf, 815KB), Pew Internet & American Life Project, December 2005.

Kintera Luth Nonprofit Trend Report (.pdf, 250KB), Kintera, June 2005.

Integrated Interactive Marketing: Quantifying the Evolution of Online Engagement (.pdf, 195KB), Nielsen//NetRatings, April 2005.

Using Constituent Information for Effective Fundraising and Marketing: Lessons from the American Society for the Prevention of Cruelty to Animals (ASPCA) (.pdf, 678KB), Convio, May 2004.

News Stories

Women Take the Lead in Couples' Charitable-Giving Decisions, Chronicle of Philanthropy, May 19, 2009 (subscription required)

Give and Take: Direct-giving Web sites rely on fees to help cover costs, Chronicle of Philanthropy, August 7, 2008 (subscription required)