Social Media Resources

Facebook Audience Matures, eMarketer, February 26, 2009

Social Network User Demographics, eMarketer, January 27, 2009

The Secret to Finding Time For Social Media, Advertising Age, November 10, 2008

College Students' Social Networking, eMarketer, September 22, 2008

Essential Guide to PR 2.0: Social Media Dos, Don'ts, Marekting Sherpa, August 15, 2008

Give and Take: Direct-giving Web sites rely on fees to help cover costs, Chronicle of Philanthropy, August 7, 2008 (subscription required)

Nonprofit 2.0 – Leveraging Technology and Social Capital, Convio Connection, July/August 2008

Stanford on YouTube debuts with video of Oprah’s speech, Stanford News Service, July 30, 2008

See You at Reunion. Or Maybe Not., Newsweek, June 16, 2008

Baby Boomers and Social Networking, eMarketer, June 10, 2008

Beyond Blogs, Business Week cover story update, May 22, 2008

Colleges Putting Their Own Spin on YouTube, Washington Post, May 12, 2008

(.pdf, 22KB)Top-Ten Social Networking Sites, March 2008, eMarketer, May 7, 2008

Is Your Consumer Using Social Media?, Advertising Age, May 2, 2008 (subscription required)

Leveraging the Facebook phenomenon in Education Communities (.pdf, 149KB), iModules, April 2008

Demographic Profile of US MySpace and Facebook Users, November 2006, eMarketer, March 19, 2008

What are you doing with Web 2.0? (.pdf, 2.4MB) (Survey results), SupportingAdvancement.com, Feburary 2008

The Future of Social Networking, Business Week Tech Special Report, June 18, 2007

Online Social Networking -- What people do and who participates (Chart), BusinessWeek and Forrester Research, June 2007