Reading Between the Lines
A presentation about using alumni magazines in support of advancement delivered at the CASE conference, "Online Strategies: Maximizing Fundraising Results and Alumni Participation," on November 2, 2007, in Chicago.
Presentation description
During an era when readers can spot a fundraising pitch in an instant, your school’s best development communication could the least obvious one: the journalistically sound alumni magazine. In this session you’ll learn how to convey fundraising needs through stories that people want to read. You’ll compare four methods of delivering your content electronically. And you’ll explore the complementary relationship among print magazines, online periodicals and e-newsletters.
Presentation handout
Reading Between the Lines handout (.pdf, 3.3MB) (color)
Resources
Reader Survey of eight magazines on stories of most interest (.pdf, 22KB) (CASE 2006)
Magazine editors quick survey about web extras (.pdf, 38KB) (CASE 2006)
U.Va. Arts & Sciences magazine mission statement (.pdf, 36KB) (2007)
Links to sites visited during presentation
- Voice - Carleton College's Alumni Magazine
- U.Va. Magazine E-newsletter September 2007 - Saying Goodbye to Summer
- University of Virginia Home Page
- Cavalier Marching Band slide show
- Magazine archives - Notre Dame Magazine Online - University of Notre Dame
- Research|Penn State: South Pole Diary
- UChiBLOGo
- @UCSD: All the World's a Stage