Powerful Ideas. Powerful Language.

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A presentation about strategies for online giving delivered at the CASE conference, "Online Strategies: Maximizing Fundraising Results and Alumni Participation," on November 1, 2007, in Chicago.

Presentation description

This session explains how powerful electronic communications can drive online giving. You’ll examine the research about how donors use the Web, learn the four components of a strategic communications plan for online fundraising, and see these principles in use by educational institutions and non-profits. Although we’ll touch on tactics such as campaign web sites and flash movies, our focus will be strategic: shaping your messages and the outcomes you seek.

Presentation handout

Powerful Ideas Powerful Language handout (.pdf, 4.5MB) (color)

Resources

Articles and News Releases

U.S. charitable giving reaches $295.02 billion in 2006: Third straight year of growth fueled in part by “mega-gifts,” foundations (.pdf, 101KB), Giving USA Foundation, June 2007.

Contributions to Colleges and Universities Up By 9.4% to $28 Billion; Strong Growth Driven By Personal Giving (.pdf, 167KB), Council for Aid to Education, February 2007.

Papers

Donor Loyalty: The Holy Grail of Fundraising (.pdf, 58KB).

Getting to Know Your Online Donors Can Pay Off (.pdf, 95KB), Peter Wylie, 2004.

Surveys

Online Giving Research (.doc, 29KB), Summary of statistics and reports compiled by Kennedy Kipps, 2007.

Are You Ready for the Future of Media? Highlight’s from Deloitte’s 2007
State of the Media Democracy Survey (.pdf, 1.3MB), Deloitte, 2007.

2005 E-Mail Solicitation Survey (.pdf, 135KB), Council for Advancement and Support of Education (CASE), 2005.

The Distribution of Giving in Six Surveys (.pdf, 160KB), Mark Wilhelm, Indiana University Purdue Univerisity Indianapolis, November 2002.

Studies

The Power of Brands (.pdf, 709KB), Adrian Sargeant and John B. Ford, Stanford Social Innovation Review (SSIR), Winter 2007.

Integrating Online Marketing (eCRM) with Direct Mail Fundraising: Adding a New Communication and Donation Channel Increases Donations (.pdf, 158KB), Convio and Strategic One, January 2007.

The Young and The Generous: A Study of $100 Million in Online Giving to 23,000 Charities (.pdf, 349KB), Network for Good, 2007.

Online Gift Donor Profile (.pdf, 358KB), Blackbaud, 2006.

The eNonprofit Benchmarks Study; Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics for Nonprofit Organizations (.pdf, 1.0MB), M+R Strategic Services and the Advocacy Institute, 2006.

Email Benchmarks in the Nonprofit Sector (.pdf, 1.7MB), Kintera, 2005.

How Women and Men Use the Internet (.pdf, 815KB), Pew Internet & American Life Project, December 2005.

Kintera Luth Nonprofit Trend Report (.pdf, 250KB), Kintera, June 2005.

Integrated Interactive Marketing: Quantifying the Evolution of Online Engagement (.pdf, 195KB), Nielsen//NetRatings, April 2005.

Yahoo! and OMD Reveal Study Depicting Life Without the Internet: Study Participants Suffered Withdrawal Symptoms, Feelings of Loss When Deprived of Web Access for Two Weeks (.doc, 31KB), Yahoo! Release, September 2004.

Using Constituent Information for Effective Fundraising and Marketing: Lessons from the American Society for the Prevention of Cruelty to Animals (ASPCA) (.pdf, 678KB), Convio, May 2004.

Links to sites visited during presentation

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