Once Is Not Enough

A presentation about syndicating content delivered at the CASE conference, "Online Strategies: Maximizing Fundraising Results and Alumni Participation," on November 2, 2007, in Chicago.

Presentation description

Got a great story to tell? Then tell it again and again to engage new audiences each time. In this session you’ll learn six ways to make a press release, magazine feature, or lecture reach more people through the power of electronic syndication. We’ll examine techniques for repurposing content within your school’s web presence and for pushing it out to key stakeholders and external web sites.

Presentation handout

Once is Not Enough handout (.pdf, 5.4MB) (color)

Links to sites visited during presentation

• Going Green story in A&S Online template
• U.Va. South Lawn Project media page
• Video: John Ruble Interview
• U.Va. South Lawn Project
• Going Green story in Oscar template
• Going Green story in English department newsletter template
• College of Arts & Sciences, U.Va.
• University of Virginia Home Page
• OscarNews: Inside the Brain of a Crayfish