Moving From Experiments to Excellence: The Power of E-Fundraising

A presentation about an online fundraising communications campaign delivered at the CASE conference, "Marketing, PR and the Net," on April 21, 2006, in Denver.

Presentation description

Perhaps you’ve tried online giving forms, Flash email solicitations, or campaign Web sites to boost your philanthropy totals. Maybe you’re ready to tackle peer-to-peer solicitations online, or high-level donor cultivation and stewardship on the Web. In this session we’ll check out what works, what doesn’t (and how to tell the difference), and examine the power of putting it all together in a coordinated, multi-channel fundraising communications campaign.

Presentation handout

The Power of E-Fundraising (.pdf, 107KB)

Presentation slides

The Power of E-Fundraising (.pdf, 148KB)