What Should ePhilanthropy Include?

A presentation about ePhilanthropy delivered at the Academic Impresions conference, "ePhilanthropy for Fundraising Professionals," on July 30, 2008, in Charlotte, N.C.

Presentation description

More than just online fundraising, ePhilanthropy requires the combined expertise of communications, engagement, and fundraising professionals who are eager to use both electronic and non-electronic vehicles to cultivate, solicit, and steward donors. In this session, you’ll be introduced to the building blocks of a robust ePhilanthropy portfolio, examine four essentials for your school’s ePhilanthropy strategy, and see these principles in use by educational institutions and non-profits.

Presentation handout

What Should ePhilanthropy Include? (.pdf, 151KB) (color)

Resources cited in quiz

• Internet Activities listing (Pew Internet and American Life Project, 2004 - 2008)
• The Wired Wealthy (.pdf, 1.0MB) report (Convio, Sea Change Strategies and Edge Research, 2008)
• Average time with select media by age chart (eMarketer.com, 2007)
• After the Flood: Online gifts still flow to charities, but the stream slowed in 2007 (Chronicle of Philanthropy, 2008; subscription required. Link is to the lead story in online giving package. Higer Ed data was calcuated from related chart.)
• Donor motivations research reported by Network for Good in "People to People Fundraising," 2007
• More ePhilanthropy resources

Links to sites visited during presentation

• Giving to Columbia University
• Lumina Princetonia solicitation (Flash movie)
• CUE: The Campign for Undergraduate Education at Stanford (Flash movie)
• Proctor Academy: Chuck's Corner
• Friends for Peace
• Friends for Peace Flickr Photostream
• Obama '08
• Heifer International gift catalog
• Mercy Corps: Helping Communities Build a Stronger Future