The Language of Engagement

A conference organized by the Council for Advancement and Support of Education, CASE; October 30-31, 2008, in Seattle. More info about conference.

Presentation description

Successful fundraising campaigns need solid communications plans that engage potential donors through consistent and powerful messages delivered in print and online. Learn the four essentials for creating a strong electronic communications strategy to boost affinity and philanthropy at your institution.

Presentation handout

The Language of Engagement (.pdf, 145KB) (color)

Resources cited in quiz

• Internet Activities listing (Pew Internet and American Life Project, 2004 - 2008)
• The Wired Wealthy (.pdf, 1.0MB) report (Convio, Sea Change Strategies and Edge Research, 2008)
• Average time with select media by age chart (eMarketer.com, 2007)
• After the Flood: Online gifts still flow to charities, but the stream slowed in 2007 (Chronicle of Philanthropy, 2008; subscription required. Link is to the lead story in online giving package. Higer Ed data was calcuated from related chart.)
• Donor motivations research reported by Network for Good in "People to People Fundraising," 2007
• More ePhilanthropy resources

Links to sites visited during presentation

• Giving to Columbia University
• Lumina Princetonia solicitation (Flash movie)
• CUE: The Campign for Undergraduate Education at Stanford (Flash movie)
• Proctor Academy: Chuck's Corner
• Friends for Peace
• Friends for Peace Flickr Photostream
• Obama '08
• Heifer International gift catalog
• Mercy Corps: Helping Communities Build a Stronger Future