A presentation about putting alumni magazine content online delivered at the CASE III district conference, "Step it Up " on February 10, 2009, in Atlanta.
As alumni magazine editors, we love the feel of print. But the pull of today's online-all-the-time culture is relentless. In this session you'll learn how to reach more people with your polished prose through the power of electronic syndication. First you'll compare tactics for putting print magazines online. Then you'll explore techniques for repurposing news content within your school's Web presence and for pushing it out to key stakeholders and external Web sites.
Give Your Magazine a Second LIfe (.pdf, 2.1MB) (color)