Beyond the Printed Page
On this page:
A presentation about using alumni magazines in support of advancement delivered at the CASE conference, "Online Strategies" on October 31, 2008, in Seattle.
Presentation description
Your alumni magazine may well be your best undercover fundraising tool, and it will serve you even better when it's paired with a great online presence. Examine four ways to take your news content beyond the printed page in an effort to tell richer stories and engage your constituents online.
Presentation handout
Beyond the Printed Page (.pdf, 144KB) (color)
Resources
Reader Survey of eight magazines on stories of most interest (.pdf, 22KB) (CASE 2006)
Magazine editors quick survey about web extras (.pdf, 38KB) (CASE 2006)
Additional alumni magazine and e-newsletter resources
Links to sites visited during presentation
- Voice - Carleton College's Alumni Magazine
- U.Va. Magazine E-newsletter September 2007 - Saying Goodbye to Summer
- University of Virginia Home Page
- Cavalier Marching Band slide show
- Magazine archives - Notre Dame Magazine Online - University of Notre Dame
- Research|Penn State: South Pole Diary
- Virginia Magazine: Bad Boys of A Cappella
- UChiBLOGo
- @UCSD: All the World's a Stage