Best practices for content editors

Write for your audience

• Keep sentences and paragraphs short.
• Use bullet points.
• Use action words.
• Write for the average reader and for their needs.
• Edit links to have the same text (so when you click on "best practices for content editors" it goes to a page or section with the same title). It helps the user know they've gotten to the right place.

Update areas of your website regularly
especially sensitive or time-critical information.

• Ensure deadlines are up-to-date.
• Keep content such as phone numbers, names, contacts up-to-date.
• Make sure links are not broken and are accurate.
• Check that both e-mail addresses and mailto tags are the same and are correct.

Other resources for Web best practices

• Plain Language.gov
• Gerry McGovern's " Writing for the Web (.pdf)"
• Writing for the Web article "Who Needs Headlines?" from A List Apart